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As we look ahead to 2025, it’s worth reflecting on the challenges businesses will face. Page Resourcing's 2024 Talent Trends Report highlighted a growing “expectation gap” in the workplace, with significant implications for hiring and retention. With 40% of professionals unhappy with their pay and only a third feeling like they can be themselves at work, there’s plenty of room for improvement.
To thrive in the year ahead, businesses need more than quick fixes — they need smart, forward-thinking strategies. Drawing from our most-read articles of the year, we’ve identified three standout trends that are gaining real traction: building age-inclusive workplaces, rethinking global talent strategies, and exploring new approaches to outsourcing. These strategies offer actionable insights and solutions to help businesses create stronger, more adaptable teams ready for what’s next. Let’s explore each of these approaches in turn.
The case for age diversity has never been stronger. By 2050, 30% of the global workforce will be 50 or older. In the EU, the expected duration of working life rose 4.1 years between 2002 and 2022, and this trend is likely to continue. As Lyndsey Simpson, Founder and CEO of 55/Redefined, says:
If you don't have an age strategy, you don't have a growth strategy.
Despite this, challenges persist. Research shows that HR leaders aged 25-30 are 39% less motivated to recruit older workers than their counterparts aged 46-50. This bias creates a significant gap in talent acquisition, but it also highlights a huge opportunity for forward-thinking companies. By actively embracing experienced professionals, businesses can tap into decades of expertise, seasoned leadership and industry knowledge that younger teams might lack
Practical steps like auditing job descriptions for age bias, launching cross-generational mentoring programmes and forming diverse recruitment panels can drive measurable change. Companies that prioritise age inclusivity often benefit from better decision-making, stronger collaboration and a richer understanding of their customers’ needs.
As Olly Harris, Managing Director of Page Resourcing, explains:
We understand there is an ageing population and a candidate shortage. By working with specialists in attracting and engaging over-50s talent, organisations can create world-class solutions to their hiring challenges.
The key is to make age inclusion central to your talent strategy — not a mere box-ticking exercise.
Offshoring has evolved beyond cost-cutting. It’s now a sophisticated talent strategy for tapping into global potential. The right approach gives businesses access to diverse skill sets, greater flexibility, and the ability to work seamlessly across time zones.
The benefits go far beyond reducing expenses. Businesses that offshore strategically gain access to broader talent pools, greater flexibility and a stronger ability to serve international markets. With the right approach, offshoring can support 24-hour operations through a "follow-the-sun" model, improving customer service and response times.
Choosing the right location is vital:
In 2025, forward-thinking businesses will focus on leveraging offshoring for more than cost efficiency. Accessing niche skills, enhancing operational continuity and building culturally diverse teams are becoming non-negotiable for growth in a global market.
According to the 2024 Talent Trends report, only one in four workers feels their workplace is truly inclusive, and just one in five believes senior leadership reflects real diversity. In addition to this, there is a growing demand for flexibility, higher salary expectations, and the rapid pace of technological change, and it’s clear that talent acquisition teams have their work cut out.
Outsourcing is a powerful answer to these challenges. With advanced recruitment technologies and data-driven tools, organisations can streamline hiring, cut time to hire, and boost candidate quality. In 2025, outsourcing will play a critical role in reshaping talent acquisition, giving businesses a competitive edge in a fast-changing market.
As Alex Hall, Head of Page Resourcing UK, notes: "on.”
Outsourcing partners help companies craft holistic talent strategies that align organisational needs with workforce expectations. With outsourcing, companies can:
Most importantly, outsourcing allows organisations to focus on their core strengths. By entrusting recruitment and workforce management to specialists, businesses can channel their energy and resources into strategic growth and innovation, all while maintaining a robust and sustainable talent pipeline.
What’s next for talent acquisition? In 2025, organisations that embrace diversity, tap into global talent pools and adopt innovative outsourcing solutions will be in the strongest position to succeed. These goals may be ambitious, but they're well within reach with the right strategies and partnerships.
At Page Resourcing, we don’t just address talent challenges — we deliver transformative solutions. With our global reach, tech-driven approach and commitment to inclusive hiring, we help organisations build stronger, more agile teams.
Ready to take the next step? Let’s reimagine your talent strategy together.
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